Product planning starts with strategy

Dojo product planning is shaped by finding a middle ground between business imperatives, user acceptance, data/content and systems. 

 

Data is the North Star of product experience

Data drives experience – pure and simple. Data is the nervous system of a service. Data analytics are essential to informing a platform using AI to help learn from customer and system interactions and automation to help the service respond rapidly to meet user, system and business needs as it learns.

 

Content Strategy goes hand in hand with data strategy and ecosystem
Content is often the last thing considered in an experience. Our research in e-commerce points to content as the most impactful asset in affecting user understanding and acceptance. Today a content strategy reflects targets user acceptance using KPIs based on learned on user reaction - shaped with strategic keywords and analytics metrics; refined using self-learning AI and made more autonomous and responsive via Chat GPT and other technology

 

Omni-channel experiences stem from an extensible digital twin of the user

Each user should have an indelible digital footprint (or Twin) that should have extensible nodes to interact with internal systems, external partners and carry key information and interaction history with them to create not only a consistent experience across channels but to offer value-driven functionality over time in the tax cycle.