// dojo services
Content strategy
Content is mission-critical in digital experiences, particularly for e-commerce. Where most digital teams are focused on the e-commerce engine and production layout, Dojo provides an overt, purpose-built content vehicle aimed at suprassing existing audience engagement KPIs.
We put the last thing usually considered - first
A comprehensive and disciplined approach to digital content
When it comes to a digital presence, content is often dealt with last (or not at all) in context of the deadlines of a current assignment: copy for buy flow, copy for blog post, etc. Dojo Partners helps our clients establish and manage an organized, legally sound content strategy so the digital narrative is more consistent and, most importantly, effective.
Dojo Partners staff content strategists to create an effective content generation framework to help internal stakeholders align on content approach and creation and writers to generate content across different internal teams. Dojo testers run rapid copy tests to determine effectiveness and audience response, especially in mission-critical digital experiences such as e-commerce.
// case study: content strategy
Shoring up e-commerce KPIs
FORTUNE 100 ENTERTAINMENT COMPANY
Dojo Partners created content teams to partner with internal e-commerce resources to create a tested, effective voice for e-commerce spanning different audience segments and e-commerce packages.
// dojo services
Seattle
Orange County
Washington D.C.
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This is what is currently keeping us busy these days. We are actively supporting a wide variety of clients with the same goal: helping them to compete and grow in an all digital world.