Make It Stand Out.
As millions of connected browsers become billions of smartphones, watches, and wearables, the retail experience is becoming more dynamic, integrated, and digital. Many large retailers are struggling to keep up and Dojo has worked for years to address these and other areas of focus in retail with a suite of highly integrated solutions.
Over the next 5 years, the increase in “connected devices” including homes, cars, personal connectivity such as wearables and M2M in the enterprise will grow by astronomical proportions. Managing data, merchandising, point-of-sale, research and reporting and content syndication across this new area of focus will be critical for any major company to effectively compete.
The way people shop, interact with brands, respond to advertising and merchandising and transact basic customer services will start to be hugely transformative.
Smart brands will begin to leverage the new digital universe to co-collaborate with their end-users to create a seamless experience and companies that don’t understand this new paradigm are likely to struggle (*frankly, some already are struggling).
With wearables, mobile phones, transaction records, social media integration, and location-based services tracking, end-users are creating massive data repositories that, when dovetailed into existing CRM entries, can create one of the most powerful and predictive analytics tools in the world.
Many firms such as salesforce.com already know this; and at Dojo, we feel we can make this second part of the story, the ”Connected Commerce Ecosystem” and ‘ownable’ one for customers. The traditional world of retail commerce and the newer world of e-commerce/mobile commerce is converging and evolving. The tools that Enterprises, SMB’s and Consumers will use in the future will have to evolve along with it unless there is just a forgone conclusion that the larger cloud services companies will “just win” because of their size, scale, and depth.
“In the future, everyone will just use the Google, Apple or AMZN cloud, payment services and federated ID attached to secure personal profile”
Many of the largest retailers are losing ground because they don’t understand how to organize for the new digital market and they don’t understand millennials.
Organizations can now capture data and create new toolsets for enterprises and small businesses to transform the retail experience for end-users.
User Story Example:
Data-Driven Customer Experience The moment a user walks into a store or within a proximity location of a vendor, new technology can securely identify user demographics with a wide-angle camera or sensor to create a customized shopping experience as customers navigate through the store by offering coupons, targeted incentives, and customized content.
User Story Example:
Triggered Merchandizing and Automated Content Syndication
Dynamic sales displays can be created with built-in beacon technology to incent shoppers with targeted time-based offers as well as on-demand customer assistance.
User Story Example:
Real Time Personalized Shopping
IoT sensor technology allows retailers to leverage on-the-fly demographic profiles to serve individualized targeted offers to enhance the end-user's shopping experience.
User Story Example:
Point-of-sale integration that helps users make the right decisions
Data-driven responses can think for users so they don't have to, by incenting users at checkout and helping them to remember things that they may have forgotten.
User Story Example:
Connecting the user experience journey even after users leave the store
IoT orchestration can now enable retailers to extend the shopping experience beyond the visit.
Servicing millennials often means being where they are and when they are and communicating with them how they want it. This is why we are seeing the rise in “micro-stores” on campuses, in stadiums, and at major concert venues. And we are seeing handheld, mobile integrated and IoT integrated POS makes transactions easy, personalized experiences. But experience isn’t everything. The experiences must be useful to retail owners and help them better serve their young customers. This requires seamless CRM integration provides real-time reporting to help the CMO optimize this new Go-to-Market strategy.